top of page

 RESEARCH DIRECTION

E-cycling

PROJECT

​REBIRTH

SUMMARY

The project provides a new method to recycle idle smartphone without any extra pollution.

RESPONSIBILITIES

Individual design project

​Background

China is the country with the most e-waste in the world. Furthermore, smartphones are one of the major e-waste categories. While hundreds of millions of people replace their mobile phones every year, finally just a few smartphones are recycled the right way.

China's mobile phone recycling industry chain

Although smartphone recycling companies have opened online and offline service ports for users, a large number of users still leave their phones idle at home.

I do not know how to deal with these idle phones. They were not very when I tried to sell them, so I kept them for a long time instead. 

Mr. Wang

​Age: 24

After buying a new phone, I kept the old phone in the drawer, and I never thought about recycling them. 

Miss Wang

Age: 21

CO-DISCOVERY

I organized two round  interviews and invited 10 young people.First-round, I wanted to know their how to get the phone and their willingness to recycle phone.Secondly-round, I conducted in-depth interviews with several users who had experienced recycling. 

I have learned about the recycling service, but it feels very complicated. I don't know how to operate it, so I give up that idea. 

I was once cheated by a recycling company when I  sold my old phone, which made me no longer trust the mobile phone recycling service.

My parents would give me enough money to buy a new phone, so I never thought about exchanging my old phone for cash. 

I have thought about recycling, but I don’t know what to do, and I’m worried about privacy leakage.

Miss Yan

Mr. He

Mr. Huang

Miss Chen

Definition

1. Through Co-Discovery I found that some people had "Nostalgic psychology". They deem  mobile phones as a monumental item that was a gift from some significant person, so they don't want to recycle their old phones.  

2. The smartphone recycler provide service after users got the new phone. It causes dramatically reduced enthusiasm of users to recycle their phones. Traditional recycling service after the process of users has got the new phone. It causes that dramatically reduced enthusiasm of young people who are not bothered to recycle their phones. 

Miss Ding       Age:21       College Students     

Quote: I have the think of ​​recycling, but I don't know how to do it.

Description: She is a 21-year-old college student who prefers online shopping. As she is still a student, her parents will bear the cost of changing the phone for her, She thinks there are a lot of memories on the phone, so she won't take the initiative to recycle her smartphone.

Concept Developing

The smartphone undertaker

German innovation for the coffee grounds is from a company called Kaffeeform, coffee cups, mugs and saucers made out of used coffee grounds.  The dishes are durable, light and 100% biodegradable.

Reuse of coffee grounds

German innovation for the coffee grounds is from a company called Kaffeeform, coffee cups, mugs and saucers made out of used coffee grounds.  The dishes are durable, light and 100% biodegradable.

Therefore, I decided to transform the packing box of mobile phones and use coffee grounds as raw materials, hoping to help users recycle their old mobile phones without causing pollution of other resources.

​Final outcome

Service Ecology Map

I reintegrated the service system of the smartphone through previous research.

Prototyping 

I tried to mix and roast coffee grounds and glutinous rice flour in different proportions, choose the most suitable hardness, cut and polish them, and finally glue them into a mobile phone box.

I made a simple prototype phone box and APP, and then interviewed several college students I had interviewed previously. They are looking forward to the new service. Furthermore, they hope the process becomes more straightforward. 

​Service blueprint

CUSTOMER JOURNEY

EVIDENCES

Submit order

Smartphone

APP

Recevied courier

Deliveryman

REBIRTH-BOX

Transferred data and do quality inspections

Smartphone

APP

Got a quote

Smartphone

Contact the courier to pick up the goods

Deliveryman

Plant seed in the coffee box

REBIRTH-BOX

Throws the box into the recyclable bin.

REBIRTH-BOX

APP

FRONTSTAGE

Cell Phone Manufacturer 

Notified of delivery time

Offer the price

 Express Company

REBIRTH

Delivery express

Take away the old phone

FRONTSTAGE

Cell Phone Manufacturer 

Notified of delivery time

 Support the technical 

Assign a delivery man

 Express Company

Send out the smartphone

Assign a delivery man

Assign a delivery man

REBIRTH

Check inventory

Provide direction for use

Provide direction for use

bottom of page