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Finance and Food waste


Youth and Ethics


GenZ will be rewarded for using this service and follow  sustainable living with Netwest.


User research, UX&UI design, Prototype&iteration

Most of Genz have seen that they are aware of sustainability but their behavior is negative in their daily live.



  • Joining Sustainable Activities

  • Everyone had a deeper sense of guilt about food waste

  • Reducing food Waste

  • Sustainable Mobility

  • Shopping with responsibility

Which they most care about in daily life?

We learned that sometimes Genz don’t feel guilty when they over-consume. But everyone felt a real guilt when their food goes to waste especially at the moment when they throw the food in the trash.

Student Accommodation in the UK - Market Size 2011–2029

605,130 Students

95,200 bed spaces

£273 food wasted
per year by students

Problem statement

UK university students in student accommodation are conscious of the importance of adopting sustainable living practices, particularly in regards to reducing food waste.

However, their behavior suggests that they are prone to purchasing
excess food due to inadequate planning and the lure of discounted prices, ultimately leading to avoidable food waste.

Existing Solution

Our Service‘s Opportunity

  • Accessible at accommodation

  • Save money by exchanging food you really need

  • Reduce food waste on personal level

Design Concept

Online group shopping

​Helps users to match with others. They can buy packaged fresh food with cheaper price and share it after getting the delivery.

Exchange box

Through exchange boxes set up in the sharing space of student accommodation. Students can exchange food that they have bought too much, so that they can to reduce food waste and get support for their ethics.

First Experiment 


Different package of food raw material and highlight sticky

Physical Exchange Box and Storyboard of service concept

Group shopping app wire frame


1. Define shopping habits

(Product size selection and reason)

2. Test what the attitude of users to exchanging food

3. Test what the attitude of users to

Students living in student housing (GenZ)


Experiment results (Packaging)

  • Through testing, we found that more users would choose packaged products over loose ones.

  • They may be influenced by the price in the actual purchase process and choose the packaged food, which means that more food than planned may be wasted. Meanwhile, some user expressed they sometimes have plans but can't keep up with changes.

Experiment results (Exchange box)

​User feedback

​They didn’t like the idea of group shopping mainly because they don’t want to wait and they think it’s complicated

They are more interested in the exchange box, but they have concerns about food safety and check food information online.

Design iteration based on prototype Results

A part time volunteer to manage food, divide exchange food and free food.

Put the item in a package with a label of expiration date or exchange date.

A general time to exchange and take food by free after this period. Two section inside the box: Exchange and Free.

For more security place the box where there is a camera in the accommodation to monitor the box all the time.

Second Experiment 

Service Blueprint

Service Blueprint

Test what the users attitude of updated service: “Zero-Waste” points and Reward system


Users’ Feedback

Product Iteration

​Ecosystem Map

​Business Canvas

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