Finance and Food waste
Youth and Ethics
GenZ will be rewarded for using this service and follow sustainable living with Netwest.
User research, UX&UI design, Prototype&iteration
Most of Genz have seen that they are aware of sustainability but their behavior is negative in their daily live.
Joining Sustainable Activities
Everyone had a deeper sense of guilt about food waste
Reducing food Waste
Shopping with responsibility
Which they most care about in daily life?
We learned that sometimes Genz don’t feel guilty when they over-consume. But everyone felt a real guilt when their food goes to waste especially at the moment when they throw the food in the trash.
Student Accommodation in the UK - Market Size 2011–2029
95,200 bed spaces
£273 food wasted
per year by students
UK university students in student accommodation are conscious of the importance of adopting sustainable living practices, particularly in regards to reducing food waste.
However, their behavior suggests that they are prone to purchasing excess food due to inadequate planning and the lure of discounted prices, ultimately leading to avoidable food waste.
Our Service‘s Opportunity
Accessible at accommodation
Save money by exchanging food you really need
Reduce food waste on personal level
Online group shopping
Helps users to match with others. They can buy packaged fresh food with cheaper price and share it after getting the delivery.
Through exchange boxes set up in the sharing space of student accommodation. Students can exchange food that they have bought too much, so that they can to reduce food waste and get support for their ethics.
Different package of food raw material and highlight sticky
Physical Exchange Box and Storyboard of service concept
Group shopping app wire frame
1. Define shopping habits
(Product size selection and reason)
2. Test what the attitude of users to exchanging food
3. Test what the attitude of users to
Students living in student housing (GenZ)
RCA/ IC/ LYRA ACCOMMODATION
Experiment results (Packaging)
Through testing, we found that more users would choose packaged products over loose ones.
They may be influenced by the price in the actual purchase process and choose the packaged food, which means that more food than planned may be wasted. Meanwhile, some user expressed they sometimes have plans but can't keep up with changes.
Experiment results (Exchange box)
They didn’t like the idea of group shopping mainly because they don’t want to wait and they think it’s complicated
They are more interested in the exchange box, but they have concerns about food safety and check food information online.
Design iteration based on prototype Results
A part time volunteer to manage food, divide exchange food and free food.
Put the item in a package with a label of expiration date or exchange date.
A general time to exchange and take food by free after this period. Two section inside the box: Exchange and Free.
For more security place the box where there is a camera in the accommodation to monitor the box all the time.
Test what the users attitude of updated service: “Zero-Waste” points and Reward system
RCA/ IC/ RCM